Position your medium-sized company for the future. Use the principles of success from Silicon Valley and integrate them in small waves.

That doesn't work for you in the SME sector?


You want to use the opportunities of digital technologies and new business models without turning half the workforce against you? Then we should talk.

We specialise in bringing medium-sized companies into position with minimum noise. This way, you see market opportunities rolling in earlier and can serve them profitably.


Let's get to know each other

Moving a lot with small interventions

Our approach explained in 3 min

The second best moment to change something was 10 years ago

The best is today.

Der zweitbeste Moment etwas zu verändern war vor 10 Jahren

Der Beste ist heute.

Integrate Silicon Valley Mindset in small waves

Transformation does not have to sweep away the familiar corporate culture as a tsunami.

With respect for the specifics of your business, Silicon Valley success principles can make a big difference for you, even in small waves. Interest aroused?


Book an appointment to get to know each other

Silicon Valley Mindset in kleinen Wellen integrieren

Transformation muss nicht als Tsunami die gewohnte Unternehmenskultur mit sich reißen.

Your strategy consultancy for positioning and transformation

What we do

Position company clearly

Describe in 2 sentences what your company does and what it stands for. - It sounds so simple, but it's often very tricky. We help you to formulate your positioning clearly and memorably.

How we work

Our way of working explained in 3 min

The Kali System

Initial interview
Analyse workshop

Think customer-centric
Develop a plan

Test early
Measure success




This is what our customers say

About us

David Grethen & Gunnar Kläschen

Because we enjoy SMEs so much, today we are focusing B2B on international SMEs. We make “hidden champions” visible and help them achieve the brand presence expected of a global player in digital times.

Our experience is based on more than 20 years in sales and marketing in many industries such as board sports, real estate, recycling, mining, food. We have worked in both B2C and B2B and understand both the agency business and the client perspective.

Our values

Joie de vivre